Written by Jen: Where women's health and social change writing combine.
/ The Brief
To rebrand and reposition Written by Jen as a leading women's health specialist copywriter.
What We Did
Step 1: Strategic Discovery
Through questionnaires, workshops, and market analysis we dove head first into the world of social-change and global health writing. Looking at opportunities, gaps, patterns, and Jen herself to establish what would resonate, what approach to the brand would be most suitable for the market, and how we could bring Jen’s personality through to the brand itself. This was all wrapped up into one strategy document that covered her mission, values, archetype, and strapline.
Step 2: Brand Development
Once we had established the strategy, we got to work bringing all that to life through creative exploration, logo development, and broader visual system design. This involved showing the logo concepts in ‘action’ as early as possible so Jen could feedback on a living and breathing identity rather than a black and white logo without context. We also considered colour contrast throughout the process to ensure the brand colour palette was accessible for those with visual impairments.
Step 3: Asset and Template Design
Bringing it all together we designed a visual identity system that feels as at home in print as it does in the digital space. And provided bespoke Canva asset templates so Jen could create everything she needed without losing consistency and without the need to pay a designer for every asset she needs.
I can’t tell you how much I love it. It’s everything I wanted — strong, bold, and confident, but also elegant and sophisticated. All while leaving extra room for personality and sparkle.
/ Jen Ruthe - Written by Jen
The Results
Renewed Brand Strategy
The existing strategy and core messaging had become convoluted and inconsistent, no longer representing Jen’s target audience, sector specialisms, or what makes her different. Through workshops and collaboration we developed a new brand strategy and strapline that spoke directly to those working in social change and global health. No more mixed messages, or confusing client fit.
New Look and Feel
To reflect the brand strategy, and target women’s health audiences specifically, the new brand identity stands out, balances confidence with approachability, and with a bright pink colour scheme – won’t be forgotten in a hurry.
Asset toolkit that doesn't need us
An updated logo and brand is worthless without giving Jen the tools to use it herself. We designed comprehensive brand guidelines to ensure consistency going forwards, as well as delivered a range of editable templates in Canva for social media, proposal documents, and more. All set up to use the right colours, the right typefaces, and the right image treatments.
Need a brand refresh?
If you'd like a brand that speaks to your audience directly, and perfectly embodies your organisation's values and culture, get in touch to discuss how we can help.