A mission to inspire and uplift
As charity website specialists, we're here to help organisations of all sizes gain the skills, confidence and tools to scale their impact with digital technology.
Bridging the digital divide
Funding and support tends to concentrate at the top – meaning the largest organisations keep growing, whilst smaller, local non-profits compete over dwindling resources.
This means that small charity CEOs and fundraisers are under even more pressure, and service users often suffer as a result.
Our work here at All Things Equal is to support small-but-ambitious charities to expand their capabilities with digital tools so they can raise more money, increase productivity, and multiply their impact.
How we help
We focus on three key areas to drive positive change into the charity sector.
Specialist services
We deliver digital services and products tailored to the third sector and built with efficiency and cost-saving in mind.
Insights & knowledge
We regularly share what we know about digital technology on webinars, social media, and our blog and newsletter.
Free support
We help foster connection, confidence and independence with regular free online meet-ups for charity staff and leaders.
Co-Founder and Technical Director
Matt Saunders
Matt has 25 years of experience in software and website development, and has supported dozens of charities throughout his career including Women’s Aid and Aga Khan Foundation. He’s as comfortable talking strategy as he is writing code, which means the technical decisions we make are always grounded in what serves your organisation best.
Matt is also a trauma-informed coach who has supported over 50 people through 1-to-1 coaching. He understands that behind every charity is a team of people – meaning he never forgets the human side of this work.
One of his most memorable projects was rebuilding the website for UK Fundraising, the go-to resource for fundraisers that launched in 1994. The rebuild involved migrating over 35,000 pieces of content onto a new WordPress system – a challenging but exciting process!
Co-Founder and Creative Director
Nick Pomeroy
Nick has over 15 years of experience designing brands and websites that inspire action. He believes great design isn’t about aesthetics, it’s about clarity, purpose, and impact. During his career he’s worked with charities including Scope, Aphasia Support, and American Jewish Historical Society. He works with organisations that live their values inside and out, and isn’t afraid to challenge the brief when he believes there’s a better way.
Outside of All Things Equal, Nick is a trustee at a charity supporting people affected by self-harm. He offers guidance and marketing strategy, meaning this sector isn’t just his work – it’s his life.
One of the projects he’s proudest of is the website design and build for the direct-to-consumer arm of Breakthrough Social Enterprise – Breakthrough AI. The project involved an all new look and feel, a sub-brand, and a new WordPress site that features an innovative colour transition system that echoes the barrier-breaking work of the organisation itself.
What we've helped charities to achieve
We’re not just here to make websites look nice – we help them have a measurable impact, too.
50+ charities served
We’ve worked with grassroots organisations and household names. The approach might be different, but our ethos is the same: empower, uplift, and create lasting change.
£1m+ raised
Across our network of charity clients, we’ve helped raise well over £1m over the past 10 years. With everything we do, we seek to lower costs, save time or raise income. This is how we make change.
100+ hours consultation
Through our free meetups, webinars, podcast appearances and 1:1 coaching, we’ve contributed well over 100 hours of our time in free consultation to both small and large charities.
Nick and Matt are the definition of a dynamic duo. They helped execute our vision perfectly, complimenting us where needed and always providing a helping hand. They made the entire process smooth and enjoyable and delivered a site which helped bring our project to life. Would highly recommend.
Running projects the All Things Equal way
Whether we’re working with a grassroots organisation powered by passionate volunteers, or a multinational NGO affecting change on a global scale – we strive to provide an exceptional client experience.
This is because we recognise that great projects and positive outcomes are built on strong relationships. We invest heavily in partnering with everyone we work with to ensure our mission to uplift the third sector and its beneficiaries is continually being met.
Clear communication
Even the best end product cannot compensate for a shoddy service – that’s why we pride ourselves on clear and transparent communication, every step of the way.
Honest integrity
We are dedicated to serving and elevating the third sector, so we only work on projects that create a positive return and make a real difference.
Established processes
With a combined 40 years experience in building websites, we have honed our processes to a fine art. We’ve cut waste and optimised the whole process.
Empowerment built in
Through everything we do, we aim to share knowledge, teach, and mentor our clients, so our work has a lasting impact many years after the project is completed.
Get in touch
Work with a team as invested as you are
Whether you're a small charity finding your feet digitally or an established organisation ready to level up - we'd love to hear from you.